:root{--navy:#071b46;--blue:#087cf0;--cyan:#05bfe7;--teal:#18bd91;--orange:#f7941d;--text:#0a2141;--muted:#60758c;--line:rgba(10,33,65,.11);--bg:#f4f8fc;--card:#fff;--shadow:0 24px 70px rgba(21,53,82,.10);--max:1180px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;color:var(--text);line-height:1.58;background:radial-gradient(circle at 88% 0%,rgba(5,191,231,.13),transparent 30%),radial-gradient(circle at 10% 12%,rgba(24,189,145,.07),transparent 24%),linear-gradient(180deg,#f8fbfe 0%,#f1f6fa 55%,#f7fafc 100%)}
a{color:inherit;text-decoration:none}.container{width:min(var(--max),calc(100% - 36px));margin:auto}.nav{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.93);backdrop-filter:blur(16px);border-bottom:1px solid var(--line);box-shadow:0 8px 28px rgba(21,53,82,.06)}.nav-inner{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:flex;align-items:center;gap:12px}.brand img{height:50px;width:auto}.brand-copy{display:flex;flex-direction:column}.brand-copy strong{color:var(--navy)}.brand-copy span{font-size:.74rem;color:var(--muted)}.nav-links{display:flex;align-items:center;gap:20px;font-size:.92rem;color:#40566f}.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:13px 20px;border-radius:999px;font-weight:850;border:1px solid transparent}.btn-primary{color:#fff;background:linear-gradient(135deg,#087cf0,#08badb 52%,#18bd91);box-shadow:0 14px 34px rgba(8,124,240,.2)}.btn-secondary{background:#fff;border-color:var(--line);color:var(--navy)}
.hero{padding:80px 0 58px}.hero-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:54px;align-items:center}.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:.78rem;font-weight:900;letter-spacing:.12em;text-transform:uppercase;color:#008fb6;margin-bottom:16px}.eyebrow:before{content:"";width:30px;height:2px;background:linear-gradient(90deg,#087cf0,#16c6c7)}h1,h2,h3{line-height:1.08;margin:0;letter-spacing:-.035em}h1{font-size:clamp(2.65rem,6vw,5.2rem)}h2{font-size:clamp(2rem,4vw,3.4rem)}h3{font-size:1.25rem}p{color:var(--muted);margin:0}.lead{font-size:clamp(1.05rem,2vw,1.25rem);max-width:760px}.hero p{margin-top:20px}.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}.hero-card,.card,.cta,.faq details,.breadcrumb{background:#fff;border:1px solid var(--line);box-shadow:var(--shadow)}.hero-card{padding:30px;border-radius:28px}.hero-card h3{color:var(--navy)}.metric-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:20px}.metric{padding:18px;border-radius:18px;background:#f7fbfe;border:1px solid rgba(10,33,65,.08)}.metric strong{display:block;font-size:1.45rem;color:var(--navy)}.metric span{font-size:.8rem;color:var(--muted)}
.section{padding:82px 0}.section-soft{background:rgba(255,255,255,.58);border-top:1px solid rgba(10,33,65,.06);border-bottom:1px solid rgba(10,33,65,.06)}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:32px}.card{padding:26px;border-radius:24px;box-shadow:0 18px 46px rgba(21,53,82,.07)}.card h3{color:var(--navy)}.card p{margin-top:10px}.card a.text-link,.text-link{display:inline-flex;margin-top:14px;color:#087cf0;font-weight:800}.kicker{font-size:.78rem;font-weight:900;text-transform:uppercase;letter-spacing:.08em;color:#008fb6;margin-bottom:10px}.checklist{padding:0;list-style:none;display:grid;gap:10px;margin:20px 0 0}.checklist li{padding:13px 15px;background:#fff;border:1px solid var(--line);border-radius:15px;color:#40566f}.checklist li:before{content:"✓";color:var(--teal);font-weight:900;margin-right:9px}.faq{display:grid;gap:12px;margin-top:28px}.faq details{padding:0;border-radius:18px;box-shadow:0 8px 24px rgba(21,53,82,.035)}.faq summary{cursor:pointer;padding:18px 20px;font-weight:850;color:var(--navy)}.faq p{padding:0 20px 18px}.cta{margin-top:28px;padding:38px;border-radius:28px;background:linear-gradient(135deg,#eaf7fd,#eefaf7,#fff8ee);display:flex;align-items:center;justify-content:space-between;gap:26px}.breadcrumbs{padding-top:24px}.breadcrumb{display:inline-flex;padding:8px 12px;border-radius:999px;box-shadow:none;font-size:.82rem;color:#60758c}.footer{padding:44px 0;background:#fff;border-top:1px solid var(--line)}.footer-grid{display:flex;justify-content:space-between;gap:30px;align-items:flex-start}.footer-links{display:flex;flex-wrap:wrap;gap:14px;font-size:.85rem;color:#60758c}.footer img{width:190px}.mini{font-size:.84rem;color:var(--muted);margin-top:8px;max-width:420px}.related{margin-top:34px;display:flex;flex-wrap:wrap;gap:10px}.chip{padding:9px 13px;border-radius:999px;background:#fff;border:1px solid var(--line);font-size:.86rem;color:#40566f}
@media(max-width:900px){.hero-grid,.grid-3,.grid-2{grid-template-columns:1fr}.nav-links a:not(.btn){display:none}.cta,.footer-grid{flex-direction:column;align-items:flex-start}}@media(max-width:620px){.brand-copy{display:none}.nav-links .btn-secondary{display:none}.hero{padding-top:58px}.actions .btn{width:100%}.metric-grid{grid-template-columns:1fr}.section{padding:64px 0}}

/* COMPRAS360 V5 · Funnel UX */
.assessment-start-anchor{scroll-margin-top:104px}
.c360-assessment-float{position:fixed;right:22px;bottom:22px;z-index:80;display:flex;align-items:center;gap:10px;padding:12px 18px;border-radius:999px;background:linear-gradient(135deg,#087cf0,#08badb 52%,#18bd91);color:#fff;font-weight:900;box-shadow:0 18px 44px rgba(8,124,240,.28);border:1px solid rgba(255,255,255,.35)}
.c360-assessment-float small{font-size:.72rem;font-weight:700;opacity:.88}
.c360-assessment-float:hover{transform:translateY(-2px)}
@media(max-width:620px){.c360-assessment-float{left:14px;right:14px;bottom:14px;justify-content:center;border-radius:18px}.c360-assessment-float small{display:none}body{padding-bottom:76px}}